Category: Uncategorized
-
I had ChatGPT do my homework, and then I critiqued it.
Artificial intelligence (AI) has been all over my social media feed and concerns over its influence on informative search and digital footprint have caused many to speculate on the impact artificial intelligence will have on today’s world. With this in mind, I asked chatGPT to write a blog delving into the future of digital marketing…
-
UI & UX: Connecting Digital Marketers to Their Customers
UI (User Interface) and UX (User Experience) are two terms that are often used interchangeably, but they actually have different meanings. UI refers to the design of a digital product, such as a website or app, while UX refers to the overall experience that a user has when interacting with a product (literally any product).…
-
A Brief Look into Programmatic Advertising
Programmatic marketing has been changing and developing for over 15 years. Since then there have been many advantageous uses that facilitate the digital display sector for many marketers, especially during a time when most people were in lockdown and continued to make purchase decisions at home. What is programmatic advertising? According to SmartInsights, programmatic marketing…
-
How impactful is social listening?
How does social listening work? In this day and age, social media plays a major part in people’s everyday life, it’s a way to share and connect with friends and family, and even strangers. Businesses however have found a different use for social media. Customers have found that they can voice their opinions freely on…
-
The Power of PPC Advertising: A Beginner’s Guide to Google Ads
Ever wondered why specific links show up at the top of your Google search? In less than a second Google presents you with relevant websites related to your question. Most of the links at the top of the page are very likely a result of paid searches. Designed by brands to set themselves apart. A…
-
SEO Basics & Link Building
What is SEO? SEO stands for Search Engine Optimization, which according to MOZ’s SEO 101, is a strategy used to improve website traffic, by ensuring that when a user Googles a product or service, using specific keywords, they are able to find and utilize your website. This means knowing and understanding your audience and delivering…
-
A/B Testing & CRO – Optimizing your Website
What is A/B Testing? A/B testing is a very useful tool to gather information on changes made to a website. It simplifies the decision making process to develop an engaging user experience via a business’s website or media. A/B testing in other words is a controlled experiment to identify the difference between two independent groups…
-
GA4 Data Analytics, utilization and application
As I was scrolling through the RareBeauty website for the most recent update on their new products and recent launches,, I found myself wondering how it is that companies gather so much data a sort through it. A user may not be aware that simply scrolling through a page, or stopping for a second longer…
helen olivares 