Tag: business
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A Brief Look into Programmatic Advertising
Programmatic marketing has been changing and developing for over 15 years. Since then there have been many advantageous uses that facilitate the digital display sector for many marketers, especially during a time when most people were in lockdown and continued to make purchase decisions at home. What is programmatic advertising? According to SmartInsights, programmatic marketing…
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How impactful is social listening?
How does social listening work? In this day and age, social media plays a major part in people’s everyday life, it’s a way to share and connect with friends and family, and even strangers. Businesses however have found a different use for social media. Customers have found that they can voice their opinions freely on…
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SEO Basics & Link Building
What is SEO? SEO stands for Search Engine Optimization, which according to MOZ’s SEO 101, is a strategy used to improve website traffic, by ensuring that when a user Googles a product or service, using specific keywords, they are able to find and utilize your website. This means knowing and understanding your audience and delivering…
helen olivares 